Unless you have been living under a rock, you will have heard of SEO (search engine optimization). You may also have some understanding of this, but you may not be aware of exactly how it works, and why so many successful companies swear by it. SEO is a full time job if you want to do it right, which is why you should consider working with a professional search engine optimization firm. While this will cost you money, they should be able to get you a 100% return on investment. So what are some of the key things that they can do for you?
Looking at Your Keywords, Making Sure You Have Effective Ones
SEO is hugely effective, but it will only deliver results if you have the right keywords. Finding the right keywords, however, is hard. You may have put a lot of time and effort in some of them, only to be frustrated when this doesn’t deliver. One of the things this is caused by is that you don’t control what happens to your content once it is online. However, there are some things you can do.
One of the key things, which is what a professional company will focus on, is that you don’t overoptimize. It is all too easy to go that little bit too far, and end up losing online authority and page ranking. So how will an SEO company help you to get the necessary results?
- They will make sure what your baseline rankings are. You need to know how easy it is to find your business before any changes are made. Check how high you rank for keywords that you believe your prospective customers would use. Your baseline is of vital importance, because you don’t know if you have grown after that. You can do this manually, or you can automate the process. And you have to be patient. You will not jump from page 10 on the Google search results to the top of the first page overnight. Any company that promises you they can achieve that should be avoided.
- They will examine certain differences. When you put in a keyword in a tool, you need to look firstly at the different ways in which it appears. Next, you need to look at what the keyword’s ranking is compared to similar ones from the competition. What this can show, for example, is that your keyword is much too complex and unlikely to be used by prospective customers. Alternative suggestions should be made by the tool, and you must pay attention to these, as well as to the related searches.
- They will look at which results you expected and make changes if need be. You may, for instance, have set unrealistic expectations. If you get a keyword up in the rankings, you will also instantly be battled by others trying to knock you down again. Hence, you need to find the keywords that always seem to appear around yours as well, and you need to find out what they link to. In so doing, you can start using the same ones properly, making it far more difficult for your competition to knock your rankings back down.