Serious about expanding your customer base? Then you definitely have to make your company more visible online and that “visibility” is driven by how well you make use of search engine optimization (SEO) strategies.

Here are four failsafe, easy to implement SEO tactics you should be using.

Make full use of inbound links

Blogposts are great at earning inbound links for you. Overtime, however, the information in a blogpost can become outdated and it stops generating any real interest and traffic. In that case, the inbound links aren’t really working for you. Those links are now taking your visitors to an outdated or worse, if you’ve deleted it, non-existent page.

Correct this by routinely running checks of the inbound links to see if there are any valuable links going to outdated or deleted pages and redirect them to appropriate pages. Good destinations for those links are dynamic pages with the kind of research-based content provided by companies like Ascend2.

Put internal linking to work for you

Your SEO ranking gets a real boost when you use internal linking to drive visitors from one page on your website to the next. If you have pages with prime inbound links, then take full advantage of them by adding well-placed links from that page to other relevant pages so you encourage visitors to move around your website and see what you have to offer.

With good internal linking you can significantly lower bounce rate and increase the amount of time persons spend on your site. Just be sure that there is interesting and updated information on the pages you are sending them to.

Track down the right keywords

Keywords and phrases help search engines to rank your website. They are what potential customers type into the search bar when they are hunting for goods or services. Therefore, the need to use them effectively in the text on your website cannot be overemphasized.

It is imperative that you do your research and choose keywords which are essential to what your business is all about. While you’re at it, dig into what keywords your competitors are using to see how they rank by comparison. Once you have settled on the right keywords put them to good use throughout the content on your website.

Apply SEO rules to your tweets

The first important Twitter rule is to use your company name as your handle. That way, it’s much more visible to everyone (including search engines) than when placed at the end of a tweet.

Next, remember that on Twitter, hashtags are equal to keywords. So, align the Twitter hashtags you use with the keywords you already have distributed throughout your website. Twitter Analytics can help you to analyze the amount of engagement you are getting with the different hashtags you are using.

By focusing on links and keywords you can effectively improve your customer base through improved search engine visibility. All it takes is a little invested time and effort on your part and you’ll reap the benefits in the end!